Frequently Asked Questions

Yes, our job is to list brands accurately within the intricate compliance criteria of Amazon and then manage presence and reputation. Many of GPL clients began with us without any listings on Amazon.com.

Allow for fourteen day before we show you a deliverable. We deliver ongoing revisions within seven days.

Yes GPL will cost up any changes/ improvements / new campaign requirements and new listings and present them to you with recommendations before you decide to proceed.

Yes, you can. It is useful to note however that GPL is part of a larger group that specializes in branding and brand messaging so if unique messaging is required GPL can deliver this effectively.

Yes, GPL can change listings if you are selling your products through Vendor Central. We normally would go through your Vendor Central account to ask Amazon to make the changes. Alternatively, if you have a licensed trademark, we can register you in the Amazon Brand Registry to access these listings directly.

To fix a listing created by someone else, you need to own the trademark and be enrolled in the Amazon Brand Registry. GPL can sanitize your product listing if you are the trademark owner.

Amazon has doubled down on its advertising business recently. Paid placements on the marketplace have increased exponentially and often all “above-the-fold” search results are paid placements. Your competitors will be advertising both in search results and on your product pages and, if you are not, your market share will erode over time. If your goals include growing your Amazon business, advertising is a must.

Yes, GPL can change listings if you are selling your products through Vendor Central. We normally would go through your Vendor Central account to ask Amazon to make the changes. Alternatively, if you have a licensed trademark, we can register you in the Amazon Brand Registry to access these listings directly.

To fix a listing created by someone else, you need to own the trademark and be enrolled in the Amazon Brand Registry. GPL can sanitize your product listing if you are the trademark owner.

Amazon has doubled down on its advertising business recently. Paid placements on the marketplace have increased exponentially and often all “above-the-fold” search results are paid placements. Your competitors will be advertising both in search results and on your product pages and, if you are not, your market share will erode over time. If your goals include growing your Amazon business, advertising is a must.

For most brands, GPL recommends a $5K monthly budget from the date of commencement. If you are an Amazon seller ready to expand into DSP (or are a non-endemic advertiser whose only option is DSP) we recommend $10K/month to effectively leverage the platform.

No. Because Amazon is one of the largest marketplaces in the world it attracts the widest variety of consumers, there are reliable methods by which the shopper data can be leveraged for almost any category.

Done well, and when coupled with listing conversion rate optimization, effective advertising dramatically increases traffic and conversions. Beyond that, most of the performance metrics on the platform depend on advertising, and it’s difficult to succeed in, say, SEO for instance, without a complimentary ad campaign.

There are specific organic reports embedded within Amazon that measure set KPIs. These powerful tools are reliable and accurate for tracking progress. GPL engages these advanced programs to organize the data to ultimately manage media pressure and key messaging to ensure the best effectiveness of advertising.

For most brands, GPL recommends a $5K monthly budget from the date of commencement. If you are an Amazon seller ready to expand into DSP (or are a non-endemic advertiser whose only option is DSP) we recommend $10K/month to effectively leverage the platform.